Posts By: Nils Adriaans

The hooligan poet

In retro Dutch beach town Egmond aan Zee (at Sea) lives Jos A. – a former AZ‘67 hooligan – who now writes poetry and is the local copywriter. How did you end up being the copywriter for local businesses? “As a fan I used to make cloth banners with slogans form my football club AZ… Read more »

God speed and glory

Umbro is the proud sponsor of countries like Azerbaijan and Ireland and club teams like Everton, CSKA Moscow and Wisła Kraków. In its first project for British footballing legends, Umbro, KesselsKramer London was tasked with the job of launching Umbro Velocita. One of the lightest, fastest, most innovative boots out there – weighing just 165 grams…. Read more »

Field hockey in 16mm

Creative film company 100% Halal produced this documentary series for Rabobank, sponsor of Dutch field hockey. Director Andreas Pasvantis: ‘As a kid I really sucked at it.’ Dear Andreas, what makes this serie stand out in all the branded sports content nowadays? What makes it truly special? “For me the films stand out in two… Read more »

Very real football emotions

Dutch creative film company Habbekrats produced this poetic commercial for Fox Sports in the Netherlands. Director Victor D. Ponten: ‘This project was a fascinating visual experiment.’ Dear Victor, what makes these films stand out in all the commercial football clutter? “What I love about this campaign is that we see genuine people, not actors or… Read more »

Hail Totti

One Saturday Afternoon visited Roman street artist, underground poet and football lover Francesco Graziani (what’s in a fake name?) and talked to him about living legend Francesco Totti – often referred to as Il Bimbo d’Oro (The Golden Boy), Il Re di Roma (The King of Rome), Er Pupone (The Big Baby) or Il Capitano… Read more »

Beautiful Dick’s Sporting Goods films

According to Adweek, Dick’s Sporting Goods  remains a bit of an unsung hero in the sports marketing world. “The company prefers unknown athletes to superstars, and the purity of real sports moments to the phony glitz and glamour of hero worship. In its latest spot, Dick’s takes a hoary old sports cliché—that a lifetime of work… Read more »

COPA football by Johan Kramer

Dutch director (and former copy Wunderkind and co-founder of renowned agency KesselsKramer) Johan Kramer made a campaign for football fashion brand Copa. Every football film by Kramer is a piece of love. Dear Johan, you have an impressive track record of ‘romantic’ football films. What makes this one stand out? “The tone-of-voice makes this one… Read more »

Derk Jeter shines in farewell spots

Derk Jeter is headed into his last week as a professional baseball player. After Nike’s Derek Jeter Re2pect commercial made its viral splash around the web in July, another spot posted this September, will no doubt do the same. Gatorade paid tribute to the soon-to-be-retired Yankees shortstop with a black-and-white commercial in which Jeter decides to get… Read more »